Jamaica's popularity rests not just on its beaches, admirable though they are. In many ways, Jamaica is the cultural heart of the Caribbean, and holidays here reward visitors with colour, culture and fun - music is all around and the poetry of Patois resounds in the streets. Between the famous capital, Kingston, in the south and the holiday playground of Montego Bay in the north, the landscape is incredibly beautiful - moving from craggy mountains and rainforests sheltering tumbling waterfalls to carpets of exotic flowers and miles of white sands. The island has welcomed visitors from Columbus to Coward and, of course, Fleming. In the 1940s Ian Fleming and Noel Coward fell in love with the North Coast. Coward bought an old buccaneer's hideaway belonging to Captain Morgan, Fleming a donkey race track and 15 acres of land overlooking a spectacular little cove and reef, where he built GoldenEye. Today, largely unspoilt, the North Coast remains the choice for many celebrity second homes - an intoxicating mix of emerald and blue waters edged in sandy white beaches with the backdrop of a spectacularly mountainous interior.
Our hotels, villas and cottages can be found amidst this famously unbridled beauty. GoldenEye, now a superb coastal retreat and the Tryall Club at Montego Bay, have some of the most spectacular scenery in the Caribbean.