Jamaica's popularity rests not just on its beaches, admirable though they are. In many ways, Jamaica is the cultural heart of the Caribbean, and holidays here reward visitors with colour, culture and fun - music is all around and the poetry of Patois resounds in the streets.
Between the famous capital, Kingston, in the south and the holiday playground of Montego Bay in the north, the landscape of Jamaica is incredibly beautiful - moving from craggy mountains and rainforests sheltering tumbling waterfalls to carpets of exotic flowers and miles of white sands.
Today, largely unspoilt, the North Coast of the island remains the choice for many celebrity second homes - an intoxicating mix of emerald and blue waters edged in sandy white beaches with the backdrop of a spectacularly mountainous interior. Our luxury villas in Jamaica, hotels and cottages can be found amidst this famously unbridled beauty. GoldenEye, now a superb coastal retreat and the Tryall Club at Montego Bay, have some of the most spectacular scenery in the Caribbean.
Jamaica has a vibrant and colourful culture and, as well as the tropical climate, it is famous for its unique Jamaican cuisine. Succulent tropical fruits are in abundance, as well as delicious seafood and spicy meat dishes, whilst on holiday its certainly worth sampling the national dish of Jamaica, ackee and saltfish.
The island has welcomed visitors from Columbus to Coward and, of course, Fleming. In the 1940s Ian Fleming and Noel Coward fell in love with the North Coast. Coward bought an old buccaneer's hideaway belonging to Captain Morgan, Fleming a donkey race track and 15 acres of land overlooking a spectacular little cove and reef, where he built GoldenEye.